What What

I love my body. (bullsh*t)

Fashion → Articles

Posted By: Smidge "The Boss" | March 15, 2010 | No comments

“I love my body…”

How many women do you know that will say this and honestly mean it?  Of course everyone has something about themselves they would change if they could… but how many women actually love their bodies?

Victoria’s Secret sparked this question for me. With the new “I love my body” advertisements featuring the same old 80 pound models with perfect breasts and flat stomachs, what’s not to love? But guess what… that’s not MY body. For a very short period of time, the fashion industry focused on women of all shapes and sizes.  If you ask me when that time period was, I couldn’t tell you the exact dates… it was that short lived.  One would think in todays day and age that with all the controversy with body image, plastic surgery, eating disorders and feminism popularity women would step up in the fashion world and say “HEY… we don’t all look that way!” I mean, the women in Hanes and Fruit of the Loom ads look more realistic. Not depicted as sexy, but more realistic. How is it that models over a size 6 are considered plus size models? We live in a country with the highest eating disorder statistics yet we still have requirements that models be a size 2?  Ummm hello, what are we telling women with this? With fashion marketing campaigns focused on the “perfect” body (you know, seeing bones) it forces women to constantly second guess their bodies. Hearing women complain that they are too big at a size 6  is unacceptable. Sadly, this money grubbing economy is more focused on setting unrealistic body goals than it is on health and building confidence. It’s a battle that clearly cannot be won,  I’m curious as to when this will change.

Here’s a thought… Gisele Bundchen made $33 million dollars in 2007.  Maybe she should of taken some of that money and taken her fellow model friends out to eat.